About GFI Retail
Reebok Pop-Up Shop Is a Geometic Wonderland

Shortly before the 2008 holiday shopping season began, a Reebok pop-up opened on the Bowery just south of Delancey Street. Even for those of us not wildly excited about the return of the Pump, this store was pretty amazing. Taking the brand's logo as inspiration, the store's interior was cut by weird angles and criss-crossing lines. Some of the shoes sat on the walls, but others rested on the slanting tops of trapezoidal platforms. Nothing sat perpendicular to anything else, thereby creating an educational funhouse dedicated to teaching kids that geometry can be fun. See below for photos.

Links
Racked.com
NewYork Magazine